Strategický management
Teoreticko-metodologické základy strategického managementu. Strategický management a strategické řízení. Strategie podniku. Strategický plánovací cyklus. Strategická analýza vnějšího prostředí (externí analýza). Analýza odvětví. Analýza konkurenčního prostředí (Porterův 5F model). Identifikace konkurenční pozice podniku. Interní … celý popis
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Podrobná bibliografie
- Hlavní autor
- Další autoři
- Typ dokumentu
- Knihy
- Fyzický popis
- 178 s. : il.
- Vydáno
-
Praha :
Vysoká škola ekonomie a managementu,
2007
- Vydání
- Vyd. 1.
- Edice
- Studijní texty
- Témata
- ISBN
- 978-80-86730-29-5
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