Psychologie trhu
Autoři charakterizují trh z psychologického hlediska a proto obracejí pozornost na člověka - a to jak v roli zákazníka tak i v roli prodejce. Zkoumají i psychologii reklamy a propagace a srovnávají z tohoto i jiných hledisek český trh se zahraničními. Na závěr je připojena kapitola o využívání psychologických metod a technik při výzkumu … full description
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Bibliographic Details
- Main Author
- Other Authors
- Document Type
- Books
- Physical Description
- 154 s. : il. ; 23 cm
- Published
-
Praha :
Grada,
1998
- Edition
- Vyd. 1.
- Subjects
- Bibliography
- Obsahuje bibliografii a rejstřík
- ISBN
- 80-7169-632-3
Institution:
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| Availability | Status | Department | Collection | Location | Description | Note | Call # | |
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Institute of Psychology, Czech Academy of Sciences - Branch in Prague - Library
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14185,14880 | |||||
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Charles University - Faculty of Arts Library
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Charles University - Faculty of Physical Education and Sport - Central Library
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Czech University of Life Sciences Prague - CZU Library
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ABD159
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Masaryk University - Faculty of Arts - Central Library Brno
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Mendel University in Brno - Institute for Scientific Information - Library
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UK-75636/1 | |||||
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Masaryk University - Faculty of Law - Central Library Brno
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Masaryk University - Faculty of Economics and Administration - Library Brno
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University of South Bohemia - Academic Library České Budějovice
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University of West Bohemia - University Library - Economic Library in Cheb
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EKO/159.9/VB/95 | |||||
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Municipal Library Decin Děčín
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University of Hradec Králové - University Library
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62616-II | |||||
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Silesian University in Opava - University Library in Karvina
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Technical University of Liberec - University Library
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A 48287 | |||||
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Municipal Library Louny
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Municipal Library in Zatec
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City Cultural Center Nový Jičín
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Municipal Library of Koprivnice
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Silesian University in Opava - University Library
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University of Ostrava - University library
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B62262 | |||||
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VSB - Technical University of Ostrava - Central Library
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250590 | |||||
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Ostrava City Library
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3-67.300 | |||||
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University Library of the University of Pardubice
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53279 | |||||
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University of West Bohemia - University Library - Library Bory
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TEC K66859 | |||||
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Municipal Library of Prachatice
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Tomas Bata University in Zlín - Library
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